so how many of you how many of you were
raised perhaps like me where in your
family maybe there was some split
mentalities around money how many of you
know what I'm talking about you know
like maybe mom at a certain way of
thinking and dad at a certain way of
thinking so how many of you guys know
who my dad is my mom and dad got married
when they were like 22 years old my dad
flunked out of college right as a speech
and communication major which is pretty
awesome considering he's like one of the
greatest motivational and real estate
training speakers ever right and his
mindset because his mentor this is what
his mentor said to him you want to make
a lot of money go buy a rolls-royce go
get a big fancy watch and go get a
really expensive car and a real
expensive house and you will be
motivated like crazy and you will go do
whatever it takes to be successful and
guess what my dad did
he went up a big fancy car big watch you
know Rob rolls-royce the whole nine
yards and every day he was like this
holy shit I gotta make money my mom on
the other hand grew up in an environment
with a few more kids my grandfather my
mom's mom passed away when she was very
young and she immediately had to go to
work at like 14 years old by the time
she was 16 she was working at Disneyland
as a Mouseketeer you know Orange County
California and she's doing great
but all of her money went back into the
family so she would work only to
basically have no for herself benefit
from it so in her mind every cookie in
the cookie jar mattered you should be
very mindful with every single dollar
imagine growing up in that house this
one is like it's not how much money you
just need to make sure there's at least
one cookie in the cookie jar we could
divide it up six ways and my dad's like
we should start a cookie factory and
finance the entire thing well no
surprise that relationship did not last
long right my dad actually ended up
marrying somebody who was ridiculously
financially savvy and I think she's
somewhere inside the room who are you
inside the realm my my other mom
somewhere inside her maybe you're
running around the room
the bottom line was this I grew up with
a completely messed up psychology when
it came to money and it wasn't until in
my mid-20s when I met one of my mentors
who he showed me something which I'm
gonna show you the bottom line is this
guy's money is a tool nothing more
nothing less say that out loud
nothing more nothing less
listen if you're a jerk money makes you
more of a jerk if you are mother Teresa
money makes you more mother Teresa it is
just a tool but this is what I know how
many of you know someone that doesn't
have enough money I don't know about you
guys I don't want to be that person and
not that I feel bad for them or less
them all I think to myself is that
person was never taught what I'm about
to teach you they never understood that
your money is a tool and just like an
app on a phone if you don't use it and
play the game right and follow the steps
you don't get the results it's not how
much money you earn it is what you do
with the money that matters you guys
with me on this so I want you to write
in your notes the following there's been
a lot of research on this and you've
probably seen something like this before
especially if you've ever met with a
financial planner or you know you've
watched CNN financial they all say the
same thing write down five 15 and 85 15
and 85 percent 15 percent and 80 percent
five percent 15 percent and 80 percent
and as all the studies show it says five
percent of the planet are basically
generational wealth they have created
generational wealth it's not the top one
percent guys somebody who is worth five
million dollars who has paid off their
home and when they pass on they transfer
all that wealth over that's generational
wealth you with me on this some of them
are worth millions some events ten some
of them are hundreds some of them are
now billions
but that's the 5% the 15% write this in
your notes you ready
they are the middle class they got a
house they got a little savings they go
on a few vacations and they're
comfortable and there's nothing wrong
with that 15% but where do you think the
80% sets Darcy the 80% 80% 80% look
around the room potentially 80 percent
of this room I don't think so but
potentially with the numbers 80 percent
of this room when they are older either
a have to work to make money or be are
dependent upon the government or their
family to subsidize their lifestyle 80%
80% 80% some of your think of yourself
my kids better be successful 5%
generational wealth and it starts at
five million dollars and above fifteen
percent comfortable my in-laws are 93
and 90 years old they have a million
dollar net worth there in that 15
percent house is paid for that they
bought for $11 300 years ago right in
Anaheim California on Bruce Street paid
that sucker off every time I talked to
my father law you see my Ford stock
right he's not he started buying Ford
stock like in 1948 you with me like I
had a dollar that I had two shares than
three shares but over time guess what
he's in that 15% how many of you know
someone right now though that based upon
their money behaviors and their money
psychology they're clearly going to end
up in the 80% don't point out him if
they're in this room and don't like you
know make them wrong but I'd like you to
consider maybe they just never heard
what I'm about to share with you so I'm
gonna show you guys a business strategy
for your money you guys have for that a
business strategy I'm not gonna tell you
what to invest in that's not my role I'm
going to show you ideas of what the very
best people do I'm gonna put it up on
the big screen which means the team's
gonna keep it here the whole time
and you're gonna take detailed copious
notes so here's the first thing I want
to show you this is what 80% of real
estate professionals do 80% of real
estate professionals they get a
commission check and that check goes
into their personal account their
personal account 80% they get a check
and it goes into their personal account
they go home and maybe they say here
honey or here on by myself and I put it
in my account but this personal account
is not an LLC an S corp
a limited light you know limited
partnership it's not a corporation it's
a personal thing now I'm not gonna ask
you to raise your hands if that's you
but I am gonna say this you I would like
to thank you for paying lots in taxes
thank you very much I really appreciate
you overpaying what you should be paying
keep up the good work
so what's rule number one should I have
a corporation yes or yes yes or yes so
check this out guys if you answered this
don't feel bad I teach this stuff at
conferences and I'm blown away by ten
people in the room 10,000 people in the
room the number of people to go yeah I
thought about doing that but like I
don't know like which one do I pick I'm
no expert here's what you do you call
your accountant and say I think I need
to get incorporated which you recommend
based on where I lived what country what
state etc but rule number one is no one
leaves this conference in 30 days if you
are not incorporated and you don't own
your business and now your checks come
to blankety-blank LLC not you personally
cuz now you get all the tax advantages
yes or no guys but I got to tell you
this is what the 80% does and this is
clearly bad let me show you what the 15%
do I want you to draw this out I want
you to imagine a world where and by the
way did you guys notice the subtle
little difference this one says
check this one says checks because
people that get checks understand the
following I get the check it goes
directly into my business account right
I get it
wired in from escrow I don't get
physical checks anymore the money just
gets transferred over you with me oh my
a scroll company my title coming up
won't do it great get the physical check
but it goes into a business account
which means now as you can see I'm gonna
have four different accounts at my bank
four different accounts at my bank I'm
get out my business account I'm gonna
have my tax account to me three accounts
tax account business account and my home
account my personal account here's the
reality my friends if I if I can
encourage and inspire you know every
single one of you to just do that and
then follow the rule you ready write
this in your notes above the tax account
I want you to write down let's let's do
an imaginary check and I want you to
show you how much money goes where so at
the top let's say that's a $10,000 check
just for easy numbers $10,000 check so
all of a sudden $10,000 hits my business
account and the first thing that happens
is instantaneously 3,300 of the 10,000
goes directly into my tax account 3300
automatically into my tax account
because some of you think when you get a
check for 10 grand that you actually
have 10 grand how many of you are in the
state of California or New York or in
the country of Canada you get a check
for 10 grand and you're lucky if you get
4,500 that's the real deal now you're an
entrepreneur you own your own business
you're gonna start taking better
write-offs you're gonna pay more
attention to your accountant you're
probably gonna have your uncle Larry
who's done your taxes forever stop and
actually hire a CPA who's gonna pay
attention but 3,300 bucks automatically
goes there then 3,300 or
goes into your business account and this
is where I run my business a check comes
in I've got marketing a check comes in
I've got expenses a check comes in I've
got my MLS dues everything that I need
to run my business every check 3,300
3,300 and then what goes over here 3,400
bucks to my home now it sounds like you
might need a home budget what do you
guys think because many times what do we
do we get a check and we just start
spending the money by the way if you
look at this the very first one this is
the the cardinal sin this is what poor
people do they get a check and they just
start spending who knows someone like
that say I matter of fact the bigger the
check the more they start spending and
they never think about debt reduction
because they'll do that later because
I've worked so hard and this was such a
challenging transaction and that's why
I'm going to overindulge and over and
spend on myself and we know the
financial rollercoaster you're actually
putting yourself through this my friends
is what the people do that take care of
their money they know Uncle Sam or
Revenue Canada or Mexico they're taking
their money no matter what so when I
come it that Chuck comes in I don't say
to myself I get it all it automatically
goes there I leave a piece here and the
balance goes here makes sense so tell
your buddy are you gonna do this yes or
no yes or no
now here's what I know look up here guys
the number of clients that have done
this and then I see them a year later
and they go I have $15,000 and my
savings kind of never had that but more
importantly I paid all my taxes like I'm
on time and I have money inside my
business account and it's the end of the
year and my accountant said I need to
take a dividend so I'm getting a big
chunk of change at the end of the year
this is awesome now I don't know about
you guys but I like is anybody like nice
things
you know family trips vacations memories
holidays you know maybe a new outfit the
challenge is if you keep that psychology
without requiring or putting in the
discipline you know what you end up with
a bunch of nice things and a shit ton of
debt so do me a favor tell your buddy do
you know someone personally that has too
much debt anybody's anybody inside this
room
now listen there's smart Denton there's
bad debt and I'm not gonna go too in
depth with you on this but you know the
difference you know credit card debt at
nineteen percent is dumb debt buying a
house and getting a mortgage with
three-and-a-half percent is really good
debt so we all know the difference and I
just want you to be mindful I want you
to take care of your money but now did
you guys get a photo of this did you
capture it are you sure are you
promising to do this okay do you want to
know what the wealthy agents do this is
what the wealthy agents do it's a little
more complex it's a little more complex
I would get it up on the big screen over
there guys and take a photo of it but
more importantly I want you to draw the
whole thing out in your notes draw the
whole thing out on your notes this is
what the wealthy do this is the stuff
that no one taught me so all until Bill
Mitchell pulled me aside and said what
do you do with your money and I'm like I
don't know I just get the check and I
throw it inside my account and I spend
it like crazy and I never have any cash
and I'm always in trouble draw this out
so play a game with me you get a $10,000
check the $10,000 check goes to what
account to what account and 33% of it
goes automatically where to my tax
account because I don't really have
10,000 I really have like you know 6,000
and change
that's the real deal so 3300
automatically here then I take another
3300 over here or less because I don't
know your business expenses but by the
way guys here
Marketing costs should be no more than
10% of your expected gross revenue your
marketing cost should be no more than
10% of your expected gross revenue so a
percentage that 3300 is gonna go for
your direct mail and your marketing and
your email and your Zillow leads and
your Facebook ads and the prints and the
brochures and everything else but no
more than 10% no more than 10% got it
because you're incorporated now your car
and a piece of your house and all kinds
of other things get written off into or
from this account so we like that but
you might also have inside there ready
guys a virtual assistant an assistant
well where is that person gonna be paid
from you got a check for 10 grand
you didn't actually get 10 grand you got
6730 300 goes inside here now I can pay
my assistant it starts to work like
clockwork you with me but you can see
this is where it gets interesting some
people call this other account your
investment account I like to think of it
as my financial hub it's where the money
comes in and then it gets divided again
now I'm not a financial planner nor do I
you know even would even attempt to be
but I'm giving you just an example of
what that extra thirty four hundred
dollars could go towards so maybe you
need because you do two deals a month
you're like I need four grand a month to
come into the home expenses so I'm gonna
take you know two grand of my thirty
three hundred or the thirty four hundred
where does the rest go do you have a
retirement account do you put money in
the stock market or in bonds or whatever
you believe in 401 K do you have an
account where you just put cash to buy
real estate why not on every check take
five percent of every check put into an
account called cash for real estate and
you just watch that sucker grow like
crazy over two
I'm two years and also you're like I got
185 thousand bucks in cash sitting
inside that account
I should go buy a duplex I should go buy
a four-plex I now have the money to go
do these deals retirement account real
estate cash account I use this because I
did it you know with my kids a 529 B
account which is a college fund cash
account since we did real estate cash
what do we call this the fun account the
fun account you know the I'm gonna go
spend this money on stupid stuff and
throw it away later and not care or I'm
gonna take this money and I'm gonna use
it for vacations and holidays what
action are you going to take in the next
30 days around this conversation there's
no more information that's it
tell your buddy what actions are you
gonna take in the next 30 days do it
right now Kate thanks so much for
watching we have a number of events
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